Smart Governance Powered by Mira: A New Era for Municipal Communication

Municipalities today face growing expectations from citizens and visitors alike. People want instant access to accurate information, seamless digital services, and communication that works across languages and platforms. At the same time, local governments are under pressure to reduce costs, improve transparency, and align with national and EU digitalization goals.

This is where Mira comes in.

Mira is an AI-powered digital platform designed to help municipalities modernize public communication, enhance tourism services, and strengthen smart governance. Acting as a multilingual virtual assistant, Mira connects institutions, residents, and visitors through one unified, intelligent system — available anytime, anywhere.

A Digital Front Desk That Never Sleeps

One of the biggest challenges municipalities face is providing consistent, up-to-date information without overwhelming staff or maintaining multiple websites and channels. Mira solves this by acting as a 24/7 digital front desk.

Residents and visitors can instantly ask questions about:

• Municipal services

• Local events and cultural activities

• Emergency updates and public safety information

• Tourist attractions, museums, and local businesses

Instead of navigating fragmented platforms, users receive verified, reliable answers in one place — in multiple languages. The result is faster service delivery, fewer repetitive inquiries, and a smoother experience for everyone interacting with the city.

Mira's multilingual AI capabilities in providing local services and information.

Data-Driven Insights for Smarter Decisions

Beyond communication, Mira empowers municipalities with real-time, anonymous insights into public and tourist behavior.

By analyzing interaction data, local governments can better understand:

• What visitors are searching for

• Which attractions generate the most interest

• How people move through the city

• Seasonal trends in tourism and engagement

These insights support data-driven policymaking, smarter event planning, and more efficient allocation of municipal resources. Mira strengthens data governance while respecting privacy, enabling cities to plan with confidence rather than assumptions.

Municipal Dashboard Insights: Analyzing regional tourism performance, visitor trends, and capacity issues with a focus on zoos; recommendations suggest increasing capacity to meet demand.

Promoting Culture, Heritage, and Balanced Tourism

Tourism promotion is no longer just about highlighting the most popular landmarks. Sustainable tourism requires balance — guiding visitors beyond overcrowded areas while supporting local communities.

Mira’s interactive features showcase:

• Museums and cultural institutions

• Heritage sites and historical landmarks

• Local events and festivals

• Hidden gems and under-visited neighborhoods

Through personalized itineraries and smart recommendations, Mira helps distribute tourism flow more evenly across the city. This approach not only enhances the visitor experience but also contributes to local economic growth and long-term smart tourism strategies.

Reducing Costs and Environmental Impact

Printed brochures, maps, and posters are costly to produce, difficult to update, and environmentally unfriendly. By centralizing communication into a single digital platform, Mira helps municipalities reduce operational costs and paper waste.

Updates can be made instantly, ensuring information is always current — without reprinting materials or increasing staff workload. This supports sustainability goals while modernizing how cities communicate with the public.

Supporting National and EU Digitalization Goals

Mira is designed with public-sector frameworks in mind. It aligns with:

• Smart city initiatives

• E-governance strategies

• National digital transition plans

• European Union digitalization objectives

By adopting Mira, municipalities demonstrate a clear commitment to innovation, inclusivity, and digital transformation — positioning themselves as forward-thinking institutions ready for the future.

Key Features Built for Local Governments

Mira offers a robust set of features tailored specifically for municipalities, including:

• A multilingual AI assistant for citizens and tourists

• Digital event calendars and notification management

• Emergency communication and public safety alerts

• Data analysis and periodic engagement reports

• Interactive city maps and personalized itineraries

• Integration with municipal websites and WhatsApp Business

These tools work together seamlessly, creating a unified communication ecosystem rather than disconnected digital services.

Personalized Solutions for Every Municipality

No two cities are the same — and Mira reflects that. The platform can be customized to meet the unique needs of each municipality, from local branding and tailored content to specific service integrations.

This flexibility ensures that Mira feels truly local, reflecting the city’s culture, priorities, and visitor profile, while maintaining the efficiency and intelligence of a shared platform. The result is a digital assistant that adapts to the municipality — not the other way around.

Toward Smarter Public Communication

Adopting Mira is more than a technology upgrade; it is a strategic step toward smarter public communication. Municipalities using Mira benefit from:

• Increased transparency

• Improved service quality

• Enhanced citizen and visitor satisfaction

• Stronger data governance

• Greater sustainability and efficiency

In a rapidly evolving digital landscape, Mira helps local governments meet modern expectations while staying inclusive, sustainable, and future-ready.

Smart governance starts with smart communication — and Mira makes it possible.